Sales Coaching To Make The .plicated Simple & Win-hit5杨帆

Business Most people don’t understand insurance and they don’t want to. Use that fact to your advantage by making the .plicated simple so people will buy and buy from you. There are two very good reasons this will improve your sales results. When you make it simple you remove a lot of the risk involved in a buying decision for the prospect. When people a risk in making a decision they worry about looking stupid, feeling foolish, wasting their money on the wrong thing, spending more than they need to, or buying things that don’t get them what they want. Plus when they’re confused and overwhelmed all their fears about the risks involved prevent them from saying yes. As you help them to easily understand what they need to get what they want they will trust you. A big part of their decision making process is based on their being able to trust you. The risk is just too great to make a buying decision if they can’t trust you. Until they have that clarity they just can’t move forward. In essence your prospect is paralyzed. Most won’t directly tell you "no" they’ll just keep putting things off. Your left hoping that if you just keep bugging them long enough you’ll eventually wear them down and turn "not now" into a "yes". But why put yourself and your prospect in that position? Plus when you’re able to make the .plicated and confusing simple you can use that same information to attract clients as a marketing tool. So why not take the time to develop the tools to do that for yourself and your prospects? You’re probably thinking that sounds great, but how do you actually go about doing that? Well there isn’t just one approach there are many: a report, a chart, an audio, or a video are some simple possibilities. The important thing here is as you develop a tool think about how you can re-purpose that tool to serve you in several ways. The same tools that help you to close more business will help you to attract qualified prospects. For example, you might write a report about the top 7 .pletely avoidable mistakes people make that lead to huge financial hardships when they reach retirement and should be enjoying life. Your report might also include charts and tables that help people to better understand and .pare their options. You might send this report to the people your meeting with before the appointment and use it in your marketing with a call to action to request a copy of the report. Thus helping people to identify themselves as prime insurance sales prospects. Because you’ll have helped your prospects to understand something that was confusing to them before and they will trust you, and guess what happens? They tell other people about you, and they will willingly give you a list of other people to send your report to. Now when you contact those people you have given then useful information first, you have made a value added connection with them, and you already know they are interested in this topic. About the Author: 相关的主题文章:

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