Are You .mitting Website Design Overkill-小坂めぐる

Top7-or-Top10-Tips The most important aspect of a website is to deliver a message to visitors and get then to fill out a form, buy a product, service, or make a phone call. The 2nd most important aspect is to keep your visitors .ing back for informative articles, images, videos, and news – otherwise known as content. The 3rd most important aspect is for search engines to be able to crawl your website so they can send you traffic. The reason this is the 3rd most important is that without the first 2, whats the point of sending traffic to your site? In order to have a working website, you have to have a working website design. What I am going to list are some quick ways to kill your overall website design: 1. Adding new technologies/innovation with no real purpose or end benefit to your visitors. Just because something is new and cool, doesnt mean it has a purpose for your website. Simply adding, for example an Ajax search on a site doesnt help if your users are not tech savvy and dont understand the concept. The rule of thumb I use is to only add essential elements to a website that will deliver a clear new benefit to your VISITORS first, then add elements that will deliver benefits to the search engines second. Never add something that only delivers benefits to you because you think its cool. 2. Adding too many calls to actions. Imagine having a BLACK background website and having different RED buttons all over the place begging for your attention. Visitors wont know what to click first. People like to be guided through a website. My trick is to use colors to sub-consciously guide a user through a site. For example I use red buttons on lead forms, or immediate call to action areas that I want the visitors to first see. Then I use an intense color like yellow to use for secondary call to actions. Then use colors that are calm, like blue or green, for call to actions that are not so important. The trick is to use a color scheme that fits perfect with your site. If you use this method you have to clearly know what it he order of priorities of the site are, why, and focus your design around these priorities from the very beginning. 3. A lack of call to action. Dont just have a website to have a website. You need to guide the users to what you want them to do and make them feel like they need your service. Most brick and mortar businesses do this. They create a website but dont utilize them into their marketing plans properly. So they end up having a website with a phone number to call the brick and mortar operation. The last thing in the world a website should be use solely for is to simply provide a phone number. Thats what yellow pages are for. A website allows you to deliver your message to visitors 24 hours a day, 7 days a week, internationally. A website allows you to get customer feedback and .municate with your potential customer visually. 4. Using plug-ins that are not universal for a cool effect. This problem falls into the first issue. This issue coincides with Microsoft having their Silverlight, and Google is now reporting to have their own version to .pete with Adobe Flash. The landscape of new technologies that do the same thing is be.ing bigger, which is good in some cases except for when the new technology is not standardized into 90% of browsers. JavaScript is standard is all major browsers. Thats why AJAX will always be a winner in my book. Flash is has be.e the industry standard for extra effects online. What I see happening is a lot of website designers will add a new program/script/technology to a site because it uses cutting edge software, which is not standardized yet. This results in visitor frustration or worse adding to the workload of the visitor because they either have to go through a process of downloading the new software or hitting the back button on their browser; can you guess what I do in those situations? 5. Using a non-standard size for your website and not adjusting for smaller browsers. This is growing issue. Designing for monitor size used to be an issue when most people had 800600 screen resolutions, but now the majority of people use 1024768 screen resolutions. More websites are now using that as the standard. The problem that now occurs is that with the mobile landscape increasing daily, your website has to be able to adjust to mobile devices or fail in the new mobile environment. If you have a good enough website designer they will anticipate the likelihood of your target audience using a mobile device. Monitoring the analytics of what devices are accessing your website is also important. What you might find is that you are getting some mobile device access from people who see your advertisement. and look up your website through their phone. What they see needs to be .patible. Make sure you have a plan to attack this lucrative market, or else you might miss out big time. Conclusion Most design overkill occurs when a website adds elements or new technologies to a site that doesnt benefit anyone but their ego. What I do is create a website design mockup with everything I want on the new website while maximizing benefit for the visitors. Then I take away as many elements as possible that are driven by my ego, or dont have a real major purpose for the visitors. I strip away as much as possible until I am left with a design that is functional and yet beautiful. Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. – Antoine De Saint-Exupery About the Author: Optimum7.. is an Internet Marketing Consulting .pany with primary focus on Small and Mid-Sized Enterprises (SME"’s). Optimum7.. offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Are You .mitting Website Design Overkill? . Article Published On: 相关的主题文章:

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